How do you write marketing copy for tech companies, especially startups, if you don't have any technical knowledge about their product or service? Is it just possible with research and experience?
Like any marketing copy, you research.
find the ideal prospect
find out what problem or issue the product solves and how
learn the technical aspects that are important to the ideal prospect
learn the ideal prospects view of life, problems, challenges, solutions, etc
Research is usually half of all the time spent by a good copywriter.
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