Deciding whether to write on your own blog or use a platform like Medium depends on your goals and priorities. Here are some factors to consider for both options:
Writing on Your Own Blog:
Control: When you have your own blog, you have complete control over the content, design, and functionality. You can customize it to your liking and brand it as you see fit.
Branding: Your blog is a direct extension of your personal or brand identity. You can create a unique online presence that reflects your values and personality.
Monetization: You have more flexibility in how you monetize your content. You can use various strategies, such as selling products, running ads, or offering premium content.
Long-term Ownership: Your content on your own blog is your own, and you have long-term ownership. It won't disappear if a platform like Medium changes its policies or ceases to exist.
SEO: You can optimize your blog for search engines (SEO) and drive organic traffic to your content over time.
However, running your own blog also comes with responsibilities like website maintenance, hosting costs, and the need to build your audience from scratch.
Writing on Medium:
Built-In Audience: Medium has a large and engaged audience, which can make it easier to get your content in front of readers. This can be especially valuable if you're starting from scratch.
Minimal Setup: Writing on Medium requires minimal technical setup. You can focus on content creation rather than the technical aspects of running a website.
Social Features: Medium provides features for writers to connect with readers, and readers can leave comments, highlight passages, and follow your profile.
Earning Potential: Medium offers the Partner Program, which allows writers to earn money based on the engagement their stories receive.
However, there are some downsides to using Medium, including limited control over the platform, potential changes in their policies, and limited branding opportunities.
Ultimately, the choice between your own blog and Medium depends on your goals and preferences. You could also consider a hybrid approach by cross-posting your content on both platforms to leverage the benefits of each. This way, you can reach Medium's audience while still building your own platform over time.