What are skills required for effective communication?

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The set of skills highly depends on the type of communication being attempted. Broadly, a good vocabulary, clear diction, correct use of the language, and knowledge about the subject are the basics. However, skills in digital disciplines are also a prerequisite today if web advertising is the medium. Aside from these technical aspects, capturing feedback is important for the originator so the message can be repeated and adjusted for a full understanding.

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